Crub

Crub is short for Creator's Hub, and it was one of the first marketplaces built for UGC creators. It exists between two things that both fail for the same reason: a swap looks like a swap, and an ad looks like an ad. A brand wants to be on social without the post reading as a transaction; a creator wants to carry the brand's feeling without turning into a billboard. Crub is the place where those two find each other.

Encontrá creadores
ideales para tu marca.

  • CABA$10 - 20
  • CABA$10 - 20
  • CABA$10 - 20
  • CABA$10 - 20
  • CABA$10 - 20

El hub para que marcas y creadores conecten y colaboren.
Sin costo y 100% online

Role
Product engineer
Team
Five: marketers, designers and the CTO
Stack
Figma, Next.js, Cloudflare, Supabase
Model
Free to join, 100% online
Sides
Brands and UGC creators
Year
2025

Looking comes first

Crubcrub

A brand almost never arrives knowing who it wants, so the feed is a mosaic and not a list: every creator in one place, packed tight enough that a single screen is a real sample of who is on the platform. The filters are there to narrow it, but nothing has to be narrowed first — the page's default state is looking. What is written on the cards above is placeholder, the same location and the same range on every one of them; what is real is the work.

The card is the product

Everything a brand decides on happens on one card: where the creator is, what they charge, and what their work actually looks like. That ordering is the whole design. Lead with the work and the rate is a surprise at the end; lead with the rate and you have built a price comparison site for people whose value is not their price. Location and rate are pills — small, factual, out of the way — and the work is the card.